The unemployment rate in Kenya is at an all-time high, the Kenyan market can only accommodate 40% of Kenyans in the job market. So where does that leave the other 60 % of possible graduates and degree holders? Entrepreneurship is a solid option for any millennial to survive these tough economic times. I came up with a list of things you need to do to succeed in this venture.

  1. Start an Online business

Social media is second nature to millennials, they spend an average of 15 hours of their day shifting through Snapchat, Instagram, Twitter and Facebook. Just to name a few. So why not use the time you spend online and turn it into a money making opportunity. There are so many things you can sell online, from cosmetics, clothes, shoes, DIY crafts, services such as hairdressing and makeup application. Nowadays many people are embracing Online sellers, the joy of having a product or service delivered straight to your house is very convenient.Digital marketing will also help put your product/service out there.

2. Get a Website

Every good business needs a website.It build your brands reputation in the industry and is a good way to earn money through advertisements. This works well especially for bloggers. If your posts are getting a lot of traffic and target a great market, getting an ad placement should be very easy. Sign up for google AdSense program. It allows you to make money advertising on your site by placing targeted text ads generated by Google on your pages. You earn money every time a visitor to your site clicks on one of the AdWords ads on your site. Pinch Africa designs websites that fit your brands style and can sign up your account for google AdWords, learn more here.

3. Influencer Marketing

The Kenyan market is finally embracing influencer marketing. If you have a solid 10 k followers on your Instagram, that’s a good start. Sign up for an affiliate program or reach out to brands offering your services. Draft a very convincing proposal to show them why working with you will help them break into the millennial market. Brands like millennials because they are brand loyal. A reported 60 percent of them say they’ll always come back to brands they love.If you show a company how they can more clients through you. That means more money for you. Happy entrepreneurs day to you all!