Pinch Africa creates newsletters that break through the clutter to reach customers and drive results. We use the following strategies to steer our email campaigns and newsletters:
The average professional receives around 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and clearing anything that seems irrelevant. Producing great e-shots or newsletters that consistently increase profile and drive awareness requires a compelling design and interesting content.
- Develop compelling content and subject lines for desktop and mobile devices
- Use subscriber and website visitor information to drive relevancy
- Implement segmentation tactics that drive result
- Test to hone newsletters and offers
- Reports and Analytics
Our reports provide you with accurate email metrics statistics and graphs for each time you send. You’ll receive a graphical high-level view of your email campaign results, plus you will be able to drill down into the specifics of each report – right down to the individual recipient and how they reacted to a given campaign. You can also monitor open, click-through and unsubscribe rates.
Fancy a chat or just interested to know what it might cost for you to run a campaign with Pinch Africa?