Content Marketing has become one of the most powerful marketing tools for enforcing brand loyalty and attracting new clientele. Huge companies are always looking for new and innovative ways to market their products/services. From making YouTube videos to creating amazing graphics online , the content quality bar is rising. To help you level up, we present you with foolproof marketing strategies to implement this year.
Connect with your customers
Content Marketing is more than just posting regularly and overselling your products.You must connect with your customers.You can connect with your audience by humanizing your brand in the following ways:
Responding immediately to any queries.
If a potential client gets in touch with you via social media, email, blog comment, WhatsApp or any other way, respond as quickly as possible. Ensure your reply is polite and that you have understood their query. This way, you will not lose potential clients. If you are too busy to reply on time, get a chat-bot installed on your page. Mobilemonkey is an example of a chatbot that makes Facebook marketing fun, easy and very efficient.The software optimizes customer service and creates an amazing alternative to newsletters. Pinch Africa can install this software on your page, click here to begin. Here is an example of a chatbot we installed on a clients page.
Use new platforms to send your message across
Videos and podcasts are a new way of content marketing that has a wide reach and encourages a lot of engagement. According to Cisco, video will represent more than 80 percent of all internet traffic by 2019. Another study by Impact reports:Viewers retain 95 percent of a message in a video compared to 10 percent when reading it . Social video generates 1200 percent more shares than text and images combined. Pinch Africa is an expert in Video Production, take a look at the impact of this video we produced for a client.
Come up with creative Ads for social.
Sponsored ads are the new wave, they give you the opportunity to reach a much wider audience. Studies show nearly one out of every four Facebook pages advertise.When done right, ads can generate mind-blowing results, but if you are not knowledgeable in how to create an ad that your potential customers wont ignore. Let Pinch Africa handle this for you. Our 3 smart strategies ensure your ad will be optimized effectively.
- Understand and target the right audience
- Define your goals and metrics
- Creating high-quality content
Make the right investment today by clicking here.