Can you actually get clients via Instagram? Out of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day. So, how can you harness the Marketing Power of Instagram for your business, keep reading to find out how?

If your company is tossing around the idea of starting up an Instagram account, better start ASAP! Instagram is a visually pleasing platform. Users aren’t just logged in to share their own content; they are using it to find new content. This makes Instagram one of the easiest platforms for brands to attract the attention of new consumers, boost visibility and generating numerous leads.

Post high-quality images

Instagram is highly competitive when it comes to visuals. The quality of your content, and consistency will determine how many followers you can gain and lose daily. You need to come up with high-quality posts and photos if you want to stay relevant on Instagram.

When taking photos makes sure your image is in focus and use the back camera because it has higher megapixels compared to your front. If you are not able to take high-quality photos Pinch Africa has talented photographers willing to do it for you. 


Post engaging content

Where most businesses fail in content marketing is overselling to consumers. Sharing images that enhance your visual presence and bring to light your brand utility, will engage your audience more than posts with too many calls to action. Play around with several content pillars such as user-generated content, videos of how to use your products/services, educational content and workplace photos. Let your audience connect with you and not just your product or service.

Here’s an example of how Safaricom strikes a balance of all these components- a great work culture, new recruitments, happy customers and behind the scenes for better engagement.

Engage with your Audience

Social Media works better than mainstream media because it gives users Instant gratification. You are able to tap into the psychology of your audience by figuring out what they like and don’t like. Asking consumers what they think of your products/services, what they would like to see your market and what are their favourite products/services can also help with brand development.

Not only does this help you improve your customer service but is a quick way of converting leads into clients. Ensure your response time is quick, polite and clear. Bad reviews from customers can tarnish your brands’ name, so make sure you deal with each client carefully.


There is so much you can do on Instagram. I have highlighted the major tools you can use to Fully harness the Marketing Power of Instagram. If you would like us to apply some of these things to your own page. Hire us to be your Digital Marketers. 

Call/WhatsApp us on 0742372149. Visit our offices at Silverpool Office Suites, Jabavu Lane, Fourth Floor for a physical meeting.