There’s nothing worse than investing lots and time and money into creating your new website only to find that hardly anyone visits and no one buys your products/services. It’s a common problem that can be fixed. In this post, we’ll look at the reasons for your lack of visitors and show you how to increase traffic on your website.

Google ranking is low

To get organic traffic, your site needs to rank well in search engine results.( Organic traffic is the people who have visited your page after finding it on the search engine.) The higher you rank, the more traffic you will get.

Getting your page on the first page of google isn’t easy but Pinch Africa can help you by running it on your website. Search engine optimization (SEO). SEO is the practice of optimizing websites to make them reach a high position in Google’s – or other search engines’ – search results. SEO focuses on rankings in the organic (non-paid) search results. SEO and great content will help improve your website’s domain authority and this will eventually lead to higher ranking and increased traffic.

People don’t know about your website

Its not enough to just launch your website and wait for people to magically find it. You need to market it across digital marketing platforms. Websites shouldn’t just rely on search engines to get found. Besides organic traffic, you can also get direct traffic (people who type in your web address), and referral traffic (from adverts and links on other websites or social media).

You can promote your business in several way:

  • Registering it in Google My Business – This will help you appear in search engine results when someone looks for your type of business.
  • Set up social media accounts on all sites i.e. Facebook ,Instagram,Pinterest,Linked In and Twitter. Social media is a great way to promote your business, showcase your products and develop your brand. When posting , ensure you link your website so that it will drive people there.Pinch Africa can help you with this, click here for more information.
  • Pay per click (PPC) ad campaigns using services such as Google AdWords or Bing Ads. Our site has been performing well due to google ads we receive an average of 100 visitors daily.

Your website is not responsive

Another common reason why you may not be getting traffic to your website is due to your website speed. When visitors click on your website, if it doesn’t load instantly, most visitors will look for another option. Increasing speed can help increase your traffic. There are many different aspects which can affect your website’s speed.

Large images, caching, and your actual web host can cause slow loading times. If your website speed is struggling, we recommend that you reach host with us.  We always ensure our clients websites are responsive both on a desktop and on mobile. Look at some of our work here.  

Hopefully, this article has answered some of your questions on why your site has not been getting traffic and a few things you can do it fix it. Do remember that it takes time for new websites to establish themselves and that maintaining high traffic and keeping sales levels high is something which needs continual work.

If you are looking for reliable web hosting for your website and want affordable packages with high performance, security and 24/7 technical support contact us here. You can also call or whatsapp us at 0742372149.